Īnother comparable product is Mahony, produced by the company Chocolat-Frey AG in Switzerland. Kraš was producing Toblerone under licence during the 1970s and 1980s. This chocolate is also composed of pyramids of hazelnuts and honey. According to Swiss rules, products produced abroad cannot be described as ' Swiss'.Ī similar product is the Croatian product Kolumbo, made by factory Kraš from Zagreb. įrom winter of 2023 producer Mondelez will start additional limited production in slovak factory (known formerly as Figaro) in Bratislava and will use a new form of bar wrapping, stating that the Toblerone brand was 'created in Switzerland'. In the 1970s and 1980s, it was manufactured under licence for the Yugoslav market by Kraš in Zagreb (present-day Croatia). In the past it has been manufactured in other locations including Bedford in England, as well as Dundee in Scotland from the 1930s up to 1969. In 2018, it was announced that the bars would revert to its original shape, and the 170g (150g) bar would be replaced by a 200g bar. The change was not well received, with one MSP calling for 'government action' by the Scottish Parliament over the change. This change reduced the weights of the aforementioned bars to 360g and 150g respectively other sizes of bar were unaffected. In 2016, the 400g and 170g bars in the United Kingdom were modified to have two peaks removed and larger gaps between each peak, which cut the weight of the bars and reduced costs while retaining the same package size and retail price. Toblerone Tobelle Toblerone thins in a beige triangular box Crispy Coconut With honey and almond nougat and coconut 2016 size changes Plain chocolate Dark chocolate in a yellow or black triangular box (1969) White chocolate In a white triangular box (1973) Snowtop Editions with white chocolate peaks, also in a white/silver triangular box Filled editions Milk chocolate with a white chocolate centre (blue triangular box) OneByOne Individually wrapped triangular chunks Toblerone Pralines Released in 1997, a single peaked version in the distinctive beige packaging Fruit & Nut In 2007 with a half purple triangular cardboard box Honeycomb crisp With a half white box with honeycomb pieces pictured on it (2009) Crunchy Salted Almond With honey and almond nougat and salted caramelised almonds Berner Bär 500g milk chocolate bar, with a relief portrait of the Bernese Bear and the Coat of arms of Bern on its face. Since the 1970s, other variants of Toblerone have been produced. The bar's weight represents the years of Toblerone, with the first bar in 2008 weighing 100 kg. According to Schott's Food & Drink Miscellany the sizes and number of peaks for Toblerones are as follows:įor the yearly Toblerone Schoggifest, a special oversized bar is created to celebrate the bar's anniversary. Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990 in 2012, it was spun off (alongside several other brands) to Mondelēz.īar sizes range from ten centimetres to nearly one metre, all similarly proportioned. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Baumann, the son of Emil Baumann, was made director of this new division. After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. The Tobler company was independent for many years. The Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern. Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. Some early advertisements for Tobler chocolate appeared in the international languages Esperanto and Ido. A bear, the symbol of Bern, is also depicted on the Toblerone logo. Nevertheless, a silhouette of the Matterhorn appears on the modern Toblerone packaging, as seen in the photo above right. Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.

The triangular shape of the Matterhorn in the Swiss Alps/ Italian Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. The Matterhorn in the Alps served as inspiration for the bar shape.

Credit suisse gold bar uk